Editor, writer, and content strategist
I build editorial brands from the ground up and refresh storytelling for established names.
For 15+ years I’ve
worked in dynamic roles in digital and print content production, rooted in cultural journalism. I’m here to tell the most interesting stories and earn loyal and engaged audiences.
I’m currently the deputy editor at Eater. Previously, I served as the editorial director at VICE’s shopping vertical and, before that, as the deputy culture editor of VICE.com.
services:
editorial strategycopywriting
visual and social packaging
commerce + affiliate strategy
SEO
launching verticals and franchises
newsletters
building visual branding
work
as seen in...RECENT:
The Best Gifts for an Amazing Host, According to a Party Girl With Taste — Eater
Highly Opinionated: An Editor’s Favorite Chicken Caesar Salad Wraps in LA — Eater
Loving Fun — Creem
We Tried Doubletake's Popular Tennis Bag: But Does It Serve? – GQ
Zsela: Big for You (Album Review) — Pitchfork
The Best Gifts for Martini Lovers, Besides an Ice-Cold Martini — Eater
‘Kid A’ Will Be Relevant as Long as the World Is a Terrifying Mess — VICE
The Enduring, Ephemeral Beauty of the ‘Donkey Kong Country’ Soundtrack — VICE
These Microdart Pimple Patches Took Down Every Zit I Put Them Up Against — GQ
An Honest Review of Flamingo Estate’s $82 Fruit Snacks — Eater
What We Lost When We Lost Daniel Johnston — VICE
A Brief Look at Cutty Bangs: San Francisco’s Weird, Beloved Liquor Store Tradition — VICE
The Popeyes Chicken Sandwich Is a Masterpiece — VICE
Enter Thrash Zone, a Japanese Metal Bar Where ‘Extreme Beer’ Is Everything — VICE
How The Prisoner Became Napa Valley’s ‘Smells Like Teen Spirit’ — VICE
How to Order the Best Wine, According to Night+Market’s Kris and Sarah Yenbamroong — VICE