I’m an editor, writer, and content strategist based in Los Angeles, CA. 

For 12+ years, I’ve built editorial brands from the ground up and worked in dynamic roles in digital and print content production, rooted in cultural journalism. I’m here to tell the most interesting stories that earn loyal and engaged audiences. 

I’m currently the senior commerce editor at Eater. Previously, I served as the editorial director at VICE’s shopping vertical and, before that, as the deputy culture editor of VICE.com

I've made a career of identifying, creating, and shaping stories that will resonate with young, smart audiences, with a hands-on approach from pitch to publish, including copywriting, social packaging, launching verticals and franchises, and building visual branding.💋 

I’m also really good at developing successful commerce verticals at established media platforms! If you like what I’m doing or want to learn more, please get in touch. 


writing


RECENT:
The Best Gifts for an Amazing Host, According to a Party Girl With Taste” — Eater

Highly Opinionated: An Editor’s Favorite Chicken Caesar Salad Wraps in LA” — Eater

Loving Fun” — Creem

We Tried Doubletake's Popular Tennis Bag: But Does It Serve?” – GQ

Zsela: Big for You (Album Review)” — Pitchfork


MORE QUICK LINKS:

‘Kid A’ Will Be Relevant as Long as the World Is a Terrifying Mess — VICE

The Enduring, Ephemeral Beauty of the ‘Donkey Kong Country’ Soundtrack — VICE 

What We Lost When We Lost Daniel Johnston — VICE 

The Popeyes Chicken Sandwich Is a Masterpiece — VICE

Enter Thrash Zone, a Japanese Metal Bar Where ‘Extreme Beer’ Is Everything — VICE

How The Prisoner Became Napa Valley’s ‘Smells Like Teen Spirit’ — VICE



📚 01 Features

Long stories diving into interesting narratives


📚 02 Profiles

Explorations of intriguing entities


📚 03 Reviews

Writing about whether things are good or bad


📚 04 Commentary

Some would call these opinions


🎨 05 Art    

💅🎀



previously: San Francisco, CA
previously: Brooklyn, NY
currently: Los Angeles, CA
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